Latest news & insights

AI assistants recommend the brands the web agrees on. Here is what to fix first, what to skip, and how to measure it, written for small B2B teams.

Seven categories of AI tools for B2B marketing, what each is good for, what it costs (reported) and where it stops. No ranking, and a table to tell you where to start.

The question used to be "does my page rank." Now it is "does the assistant say my name."

Generic AI output is a context problem, not a model problem. What to write down, how to keep it current, and how to put it in front of the AI you already use.

ChatGPT answers and drafts. An agent acts inside your tools. The test that separates them, the approval rule to set, and five questions for any vendor.

The phrase gets used for content tools and outreach tools alike. Here is a definition you can hold a vendor to, and five questions that separate a real workspace from a relabeled one.